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Category Archives: Strategy
A few years back I finished an MBA. I didn’t set out to do one but thats where I ended up. There are wild MBA evangelists out there (‘it will change your life’) and the detractors (‘over hyped, you can … Continue reading
Where ever you are in your business chances are you want to make it a grow a bit or a least make it a bit easier on yourself in the trenches. This is where Porters fives competitive forces can come … Continue reading
I still do quite a bit of work in the university sector. (I guess you get that when you come from a research background). Universities are full of amazing and very capable people with great ideas. These ideas are often … Continue reading
There is a great strategy book about a fat smoke (Strategy and the Fat Smoker” by D. Maister). You can read the whole book if you like but the Itty Bitty take on it is this: The fat smoker knows … Continue reading
It takes a long time for a prospect to actually make the decision to buy a product or service. There are several processes they go through, and at each step there is a funnelling, or more correctly a loss, of … Continue reading